Why I’m Choosing to Focus More on Pinterest Traffic

For a long time, when I thought about search traffic, I mostly thought about Google.

That makes sense. Google is still the big one. If you run a website, you want Google to understand your content, index your posts, and hopefully send readers your way.

But lately, I’ve been thinking more about Pinterest traffic.

Pinterest is different from Google. It is more visual. People don’t just go there to search for information. They go there to find ideas, examples, inspiration, and solutions they can see.

That matters because the direction of danswords.com has changed.

I’m still writing blog posts, but I’m also creating a lot more visual content. The Dan and Sami images, blog featured images, Pinterest pins, and other graphics have become a bigger part of what I do. Instead of creating an image once and only using it inside a blog post, I can turn that image into another way for people to find my website.

That is one of the reasons Pinterest makes sense for me right now.

I’ve been trying to figure out how to drive more traffic to my site in a way that fits the kind of content I actually enjoy creating.

And Pinterest seems like a natural fit.

What I Did Wrong With Pinterest Before

I’ve used Pinterest before, but I never really gave it a fair shot.

In the past, I treated Pinterest like a place to drop an image and hope something happened. I’d create a pin, post it, and then move on. There wasn’t much of a plan behind it.

I wasn’t thinking about Pinterest as part of the blog post process.

I wasn’t creating fresh pins for each post. I wasn’t writing strong pin titles. I wasn’t paying enough attention to descriptions, keywords, or what people might actually be searching for.

Basically, I was using Pinterest without really using Pinterest.

That is probably why I didn’t get much out of it.

What I’m Going to Do Differently

This time, I want to be more intentional.

When I publish a blog post, I want Pinterest to be part of the process from the beginning. That means creating a vertical Pinterest image, writing a clear title, adding a good description, and making sure the pin links back to the right page on my site.

It also means thinking about the image itself.

A good featured image can help a blog post look better, but a good Pinterest image needs to do more than that. It needs to catch attention, explain the idea quickly, and give someone a reason to click.

That is where headlines matter too.

A Pinterest pin title has to be clear. The title has to tell people what they are getting. If the title is too vague, people will scroll right past it.

I’m not trying to make Pinterest complicated. I’m just trying to stop treating it like an afterthought.

Why Pinterest Fits My Current Direction

The more visual my content becomes, the more Pinterest makes sense.

I’m creating blog graphics. I’m creating Dan and Sami images. I’m creating Pinterest-style images for posts. I’m also learning how much images can help explain an idea before someone reads a single word.

That fits the kind of content I enjoy making.

It also fits the kind of site I’m building.

danswords.com is becoming less about chasing every SEO topic and more about creating content that feels like mine. That includes writing, images, stories, experiments, and honest updates about what is working and what is not.

That is what Building the Dream is supposed to be.

It’s not a finished success story. It’s the process.

And right now, Pinterest is one of the things I want to test.

What I’ll Be Watching

I don’t know if Pinterest traffic will become a major part of my website growth.

It might work. It might not.

But I want to give it a real chance.

I’ll be watching impressions, saves, outbound clicks, and which pin designs seem to get the most attention. I’ll also be paying attention to which topics perform better on Pinterest compared to Google.

Some posts may be better suited for search. Others may work better as visual pins.

That is part of what I want to learn.

I’ve already seen how much stronger a post can feel when the image, title, and topic all work together. That is something I talked about in my post on creating engaging content.

Now I want to see if those same ideas can help bring more people back to the site through Pinterest.

Will it work?

I don’t know yet.

But it makes sense for where my website is going. I’m creating more visual content, I’m trying to build more traffic, and Pinterest gives those images a better chance to keep working after the post is published.

I’ll let you know how it all pans out.