In today’s topic, we are going to cover the qualities of a great blog post. I’m not talking about grammar, punctuation, and that kind of stuff, but the traits of a great blog post. When we first start writing our post, we think it’s pretty easy, just sit down and write. But it doesn’t take very long before we realize that it isn’t as easy as we thought.

After you finish this post, you won’t have to guess how to write a great blog post, you’ll know how!!

Here are 10 things you may be doing wrong on your blog.

#1 It fills a need.

Pick your niche and stick with it. Determine what your reader’s pain points are. Sit down and ask yourself, “What are my reader’s top 25 problems.” Then write a blog post that resolves one of those pain points. The nice thing is that when you finally get those 25 paint points, that’s almost a full half-year of posts!!

Five Qualities of a Great Blog Post #1 Your blog post fills a need. Click To Tweet

#2 You are consistent in your topic.

We write either for ourselves or for our reader. If we are only writing for ourselves, fulfilling our need to write, then please choose whatever subject that interests you. But if we are writing for our reader them we need to niche down and select one topic.
When your reader first came to your blog post, it was because of a particular post that interests them. If you keep switching niche topics/subjects, then you are going to have to accept that you may lose readers and that’s a bad thing.

Five Qualities of a Great Blog Post #2 Your are consistent in your topic. Click To Tweet

#3 Your personality shines through.

When you write, even if our topic is pretty dull, like how to blog… Keep things lively by adding some of your personality into the posts. If you are a regular reader, then you know that I like to crack a joke here and there in my posts. It’s a way for me to connect with my reader. Because without the personal connection there is no way my reader (or any reader) will become a part of a tribe.

Five Qualities of a Great Blog Post #3 Your personality shines through. Click To Tweet

#4 You are not trying to sell something.

This is a big one!! Don’t keep trying to sell stuff. We don’t care. It’s annoying. Period.
Here is THE RULE about selling stuff online. Your potential customer will only purchase from you AFTER they get to Know, Like, and Trust you. Selling too soon will only turn them away.

Five Qualities of a Great Blog Post #4 You are not always trying to sell... Click To Tweet

To get your readers to Know, Like, and Trust you, you have to help them first. Resolve their problems. Help them. You have to give before you can receive. Or better yet… You sell, by not selling.

The Five Qualities of a Great Blog Post. You sell by not selling. Think about it... Click To Tweet

#5 In each and every post, you strive to be the “Best in Class”

In every post, you strive to put out the highest quality content that you can!! If you ever feel that your post is not up to your writing standards and that you have to publish the post because it was Sunday. Don’t do it.

Always strive to put out excellent content every time. In the end, your reader will thank you (and you’ll feel better about yourself).

Five Qualities of a Great Blog Post #5 In each and every post, you strive to be the Best in Class. Click To Tweet



Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

Content Inc. is by far one of my favorite books.
The author, Joe Pulizzi left a six-figure job to start his own business. He had no product or service to sell, so he focused his attention on building his audience. How? By figuring out what his sweet spot was and developing AWESOME content around his passion. Today, his revenue is expected to be in the 10’s of millions.
This book is full of great inspiration and motivation, and I highly recommended it. But don’t take my word for it, check out the ratings on Amazon. That says it all!

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To your success.