If I want to drive more traffic to my website, I can’t just keep publishing posts and hope people magically show up.
That is the part I’m working on now.
For a while, I thought if I kept writing great blog posts, Google would eventually figure things out, send people my way, and everything would slowly grow from there.
And maybe that still happens.
But I’m not sure I want to sit around and wait for Google to decide when my website deserves traffic.
So this is the next part of Building the Dream.
I need to help people find the site.
Right now, my plan comes down to two things:
Backlinks and Pinterest.
Drive More Traffic: Why I Need a Traffic Plan
My website has been sitting in a frustrating place and I’m working on ways to drive more traffic to my website.
As it stands now:
It exists.
It has content.
It has pages.
It gets some impressions.
But it does not have the kind of traffic I want.
That can be discouraging.
When you spend time writing posts, creating awesome featured images, updating pages, and trying to make everything better, you naturally want to see some movement.
You want visitors.
You want clicks.
You want some sign that the work is getting noticed. I need some sign that my work will drive more traffic to my website.
But websites do not grow just because we want them to.
People have to find them.
That sounds obvious, but it is easy to forget when you are focused on creating the next post, the next image, or the next page.
I have spent a lot of time creating.
Now I need to spend more time helping people discover what I have created.
Google Is Still Part of the Plan
I’m not giving up on Google.
Search traffic still matters. I still want my posts to rank. I still want people to find my site when they search for topics I write about.
But Google can be slow.
Very slow.
Especially when your site is not a huge authority site.
That is one of the things I’ve learned during this process. You can write a decent post, publish it, optimize it, and then wait.
Sometimes it gets indexed quickly.
Sometimes it doesn’t.
Sometimes it gets impressions but no clicks.
Sometimes it just sits there doing nothing.
That does not always mean the post is bad.
It may just mean Google is not ready to send traffic to it yet.
And that is the problem.
Google is important, but Google should not be my entire traffic plan.
At least, not right now.
If I want people to visit danswords.com, I need to give them more ways to find it.
Using Backlinks to Drive More Traffic
The first part of my traffic plan is backlinks.
Backlinks are links from other websites that point to your site. They can help build authority, but they can also help real people discover your content.
That is the part I’m more interested in now.
I don’t want backlinks just so I can say I have backlinks.
I want links that make sense.
My website is changing direction. It is becoming more about the things I actually enjoy creating. That includes writing, storytelling, comics, creative projects, and the whole process of building something online.
So the backlinks need to match that.
I do not want random links from websites that have nothing to do with my content.
I want links that point people toward the new direction of the site.
That might include links to my Building the Dream posts, my Dan & Sami page, or other creative pages as they come together.
I may use blogger outreach. I may use a backlink service. I may test a few options and see what works.
But I want to be careful.
There are good links, and there are junk links. I do not want to waste money on links that do nothing or hurt the site.
The goal is not to trick Google.
The goal is to build visibility.
If I’m creating something worth reading, then I need to start finding places where people can discover it.
Using Pinterest as a Traffic Source
The second part of my traffic plan is Pinterest.
Pinterest makes sense for what I’m doing because my website is becoming more visual.
I’m creating featured images.
I’m creating Pinterest graphics.
I’m creating comic-style artwork.
I’m working on Dan & Sami.
I’m building pages that could be much more interesting visually than a plain blog post.
That gives me something to work with.
Pinterest is not just another place to post something and hope for the best. It works more like a visual search engine. People go there looking for ideas, inspiration, and things to save for later.
That fits my site better than I realized at first.
A regular social media post can disappear quickly. You post it, a few people see it, and then it gets buried.
Pinterest can work differently.
A pin can keep showing up later if people save it, click it, or search for something related to it.
That does not mean Pinterest is magic.
I still have to create good images.
I still have to write clear titles and descriptions.
I still have to give people a reason to click.
But it gives me another path.
And right now, I need more than one path.
What I’ll Be Pinning
I do not want to pin random stuff just to stay active.
I want Pinterest to support the website.
That means every pin should have a job.
Some pins may bring people to a blog post.
Some may introduce Dan & Sami.
Some may point to a creative project page.
Some may bring people into the bigger story of what I’m building.
At first, I’ll probably focus on posts and pages that already fit the direction of the site.
That includes Building the Dream posts, blogging and website growth posts, Dan & Sami content, and pages for original stories.
The goal is to make the site feel more connected.
Pinterest can help with that.
Instead of each post sitting alone, the pins can point people toward the bigger picture.
This Is Part of Building the Dream
This is not just about traffic for the sake of traffic.
I want more people to visit the site because I want the site to become something.
That is the whole point of Building the Dream.
I’m not trying to build another generic blogging advice website.
I’m not interested in writing the same recycled content everyone else is already writing.
I want danswords.com to become a place where people can read what I create, follow along with the process, and maybe enjoy something a little different.
That means traffic matters.
Without traffic, the site is just sitting there.
With traffic, I can learn what people respond to.
I can see what gets clicks.
I can see what gets ignored.
I can build pages that people actually visit.
That feedback matters.
It helps me decide where to go next.
The Plan Going Forward to Drive More Traffic
So the plan is simple.
I’m going to keep creating content for the site.
I’m going to use backlinks to help build authority and visibility.
I’m going to use Pinterest as a real traffic source.
I’m going to create pins with a purpose and link them to the right pages.
Will it work?
I don’t know yet.
That is part of the process.
But I do know this.
Waiting around is not much of a strategy.
If I want more people to find my website, I need to give them more ways to find it.
That is what I’m working on now.
Backlinks.
Pinterest.
Better pages.
Better images.
A clearer direction.
And maybe, little by little, more people will start finding their way to danswords.com.
That’s the dream, anyway.
And I’m still building it.
Let’s Wrap This Up: Drive More Traffic
Driving traffic to a website is not as simple as writing a post, hitting publish, and waiting for people to show up.
I wish it worked that way.
But if I want danswords.com to grow, I need to do more than create content. I need to help people find it.
That means building backlinks that make sense.
It means using Pinterest with a purpose.
It means creating better pages, better images, and better paths into the site.
Will all of this work?
I don’t know yet.
But that’s part of Building the Dream.
You try something.
You learn from it.
You adjust.
And then you keep going.
That’s what I’m doing now.
About the Author: Dan Swords
Dan Swords is a writer, blogger, and content creator with more than 35 years of professional technical writing experience and over 13 years creating content for the web. Through danswords.com, he shares practical advice to help aspiring bloggers and creators get their ideas online. His focus is simple: helping people start and grow a blog with clear writing, engaging content, and practical strategies that actually work.

