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Dan and Sami sit at a desk with blog plans, story sketches, and creative notes while working on a new website direction using AI as a creative tool.
  • Building the Dream
  • Dan Swords
  • June 13, 2026

Why I’m Changing My Website Direction and Using AI as a Creative Tool

This website started as a teaching tool for blogging and social media, but I’m changing direction and using AI as a creative tool to help me create the stories, images, comics, and projects I actually enjoy making. In the early…

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Dan and Sami stand beside a whiteboard showing how blog content can be turned into Pinterest pins that drive Pinterest traffic back to a website.
  • Building the Dream
  • Dan Swords
  • June 10, 2026

Why I’m Choosing to Focus More on Pinterest Traffic

For a long time, when I thought about search traffic, I mostly thought about Google. That makes sense. Google is still the big one. If you run a website, you want Google to understand your content, index your posts, and…

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Dan opens large double doors labeled danswords.com while Sami runs ahead, with Pinterest and Backlinks signs showing ways to drive more traffic to the website.
  • Blogging Strategy & Growth
  • Dan Swords
  • June 6, 2026

How I’m Planning to Drive More Traffic to My Website

If I want to drive more traffic to my website, I can’t just keep publishing posts and hope people magically show up. That is the part I’m working on now. For a while, I thought if I kept writing great…

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Dan walks with Sami through a colorful landscape of H1, H2, and H3 heading tags, showing how headings structure a blog post.
  • Blogging Fundamentals
  • Dan Swords
  • May 30, 2026

H1 H2 H3 Tags: The Simple Way to Structure a Blog Post

H1 H2 H3 tags may sound technical, but they are really just the structure of your blog post. Think of them as the signs that guide your reader through the page. When you use headings the right way, your post…

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Illustration of Sami wearing a paint-stained smock while sculpting Dan in The Thinker pose for a post about featured images.
  • Building the Dream
  • Dan Swords
  • May 27, 2026

The Thinker, the Puggle, and the Evolution of My Featured Images

I was just trying to make better featured images, but accidently ended up creating a visual brand for danswords.com. At first, I used stock photos. They were high-quality images, and they worked fine for what I needed at the time.…

Read MoreThe Thinker, the Puggle, and the Evolution of My Featured Images
Illustrated scene of Dan painting Sami like the Mona Lisa in a Renaissance-style studio with text about featured images and featured images.
  • SEO & Visibility
  • Dan Swords
  • May 23, 2026

Featured Images: The Unique Way They Make Your Blog Post Stand Out

Featured images do more than decorate a blog post. They create the first impression, set the tone, and give readers a reason to stop scrolling. When I started building danswords.com, I thought featured images were just something I needed to…

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Illustrated image of Dan working on his laptop outside with a Building the Dream logo and Starting a Blog After 50 text in the background.
  • Building the Dream
  • Dan Swords
  • May 20, 2026

What Starting a Blog After 50 Really Taught Me: Building the Dream

Starting a blog after 50 has taught me more than I expected. I started this blogging journey 13+ years ago. And today, I’m still working to prefect my craft. And honestly, I think that’s pretty cool. So welcome to another…

Read MoreWhat Starting a Blog After 50 Really Taught Me: Building the Dream
Man in a brown jacket sits on a jeep in the desert, holding a mug that says 'One step at a time,' with a dog nearby and a Route 66 sign nearby to emphasize travel themes.
  • Content Creation Over 50
  • Dan Swords
  • May 16, 2026

Starting a Blog After 50: How to Share Your Experience Online

Starting a blog after 50 can feel intimidating at first. It’s easy to look at social media and think the internet belongs to the younger creators who grew up with YouTube, Instagram, and smartphones in their hands. But that’s not…

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Building the Dream illustration of Dan photographing Sami beside a Route 66 motel, an orange van, and a desert highway at sunset.
  • Building the Dream
  • Dan Swords
  • May 13, 2026

I Wasn’t Going to Post This but Something Made Me Do It

It’s late in the evening on Saturday. I have a bunch of stuff to do. If I skip this, no one will notice. But I will. There will be a hole in my posts. There are so many things on…

Read MoreI Wasn’t Going to Post This but Something Made Me Do It
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