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Dan walks with Sami through a colorful landscape of H1, H2, and H3 heading tags, showing how headings structure a blog post.
  • Blogging Fundamentals
  • Dan Swords
  • May 30, 2026

H1 H2 H3 Tags: The Simple Way to Structure a Blog Post

H1 H2 H3 tags may sound technical, but they are really just the structure of your blog post. Think of them as the signs that guide your reader through the page. When you use headings the right way, your post…

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Illustration of Sami wearing a paint-stained smock while sculpting Dan in The Thinker pose for a post about featured images.
  • Building the Dream
  • Dan Swords
  • May 27, 2026

The Thinker, the Puggle, and the Evolution of My Featured Images

I was just trying to make better featured images, but accidently ended up creating a visual brand for danswords.com. At first, I used stock photos. They were high-quality images, and they worked fine for what I needed at the time.…

Read MoreThe Thinker, the Puggle, and the Evolution of My Featured Images
Illustrated scene of Dan painting Sami like the Mona Lisa in a Renaissance-style studio with text about featured images and featured images.
  • SEO & Visibility
  • Dan Swords
  • May 23, 2026

Featured Images: The Unique Way They Make Your Blog Post Stand Out

Featured images do more than decorate a blog post. They create the first impression, set the tone, and give readers a reason to stop scrolling. When I started building danswords.com, I thought featured images were just something I needed to…

Read MoreFeatured Images: The Unique Way They Make Your Blog Post Stand Out
Illustrated image of Dan working on his laptop outside with a Building the Dream logo and Starting a Blog After 50 text in the background.
  • Building the Dream
  • Dan Swords
  • May 20, 2026

What Starting a Blog After 50 Really Taught Me: Building the Dream

Starting a blog after 50 has taught me more than I expected. I started this blogging journey 13+ years ago. And today, I’m still working to prefect my craft. And honestly, I think that’s pretty cool. So welcome to another…

Read MoreWhat Starting a Blog After 50 Really Taught Me: Building the Dream
Man in a brown jacket sits on a jeep in the desert, holding a mug that says 'One step at a time,' with a dog nearby and a Route 66 sign nearby to emphasize travel themes.
  • Content Creation Over 50
  • Dan Swords
  • May 16, 2026

Starting a Blog After 50: How to Share Your Experience Online

Starting a blog after 50 can feel intimidating at first. It’s easy to look at social media and think the internet belongs to the younger creators who grew up with YouTube, Instagram, and smartphones in their hands. But that’s not…

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Building the Dream illustration of Dan photographing Sami beside a Route 66 motel, an orange van, and a desert highway at sunset.
  • Building the Dream
  • Dan Swords
  • May 13, 2026

I Wasn’t Going to Post This but Something Made Me Do It

It’s late in the evening on Saturday. I have a bunch of stuff to do. If I skip this, no one will notice. But I will. There will be a hole in my posts. There are so many things on…

Read MoreI Wasn’t Going to Post This but Something Made Me Do It
Cartoon-style illustration of Dan and Sami working late in a home office while building a content website after 50.
  • Content Creation Over 50
  • Dan Swords
  • May 9, 2026

Starting a Content Website After 50: A Realistic Look

Starting a content website after 50 sounds exciting when you first begin. You imagine publishing articles, building an audience, creating videos, and maybe even turning your experience into income someday. What nobody tells you is how mentally challenging the process…

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impressions but no clicks seo investigation with blog analytics and headline optimization clues
  • SEO & Visibility
  • Dan Swords
  • May 6, 2026

Impressions but No Clicks: What I’m Fixing Right Now (And Why)

When I run across a post with impressions but no clicks, it raises a flag for me. It’s Google’s way of saying, “I see your content… I’m just not sure it’s worth clicking yet.” That usually means one of two…

Read MoreImpressions but No Clicks: What I’m Fixing Right Now (And Why)
Cartoon street scene about fixing blog traffic: man holds a 'My Blog' sign, a dog sits nearby, and people look at their smartphones as a poster reads about missing clicks.
  • Blogging Strategy & Growth
  • Dan Swords
  • May 2, 2026

Blog Impressions But No Clicks: What to Fix First

Seeing blog impressions but no clicks means your page is appearing in Google search results, but people are not clicking through to visit it. That usually comes down to three problems: Before rewriting the entire post, check the search queries…

Read MoreBlog Impressions But No Clicks: What to Fix First
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