The majority of us have tried setting up a personal blog at some point or another. We have created a space where we can share our interests, discuss our opinions and current events, inform others about our lives and the paths they are taking, and generally make ourselves heard. However, it’s important to remember that blogging doesn’t necessarily have to be a purely personal venture anymore. Believe it or not, blogging is currently a big business and increasing numbers of people are forging careers out of blogging alone. When it comes down to it, if you can gain a significant readership, companies know that a lot of people are paying you attention. They’ll want to be paired to you and associated with you. They’ll offer to pay to use your blog as advertising space, or they may even pay you to advertise, review, or promote their products and services. So, if you feel like you’re ready to make the leap between personal and professional blogging, read on! We’ll offer some sage pieces of advice that could help to make the process as simple as possible!
If you’re planning on making money from blogging, it’s generally a good idea to start afresh. This will help you to have a blank slate to start from and work your way up with. You can learn more about creating a blog from scratch at bloglingo.com.
Start Treating Blogging Like a Job
If you want blogging to start paying like a career, you’re going to have to start treating it like a career. Your blog is your business and you’re going to have to commit to making it shine and stand out from the crowd. Aim to spend eight hours a day, five days a week improving your blog. If you’re going full-time with this, these are the hours you would work in another full-time position. This doesn’t necessarily have to be eight hours of crafting pure content. It could consist of web design and development, writing articles, engaging with other bloggers, taking images to accompany your posts, or promoting and advertising your blog.
Choose a Specialism
If you were heading into any other area of business, you’d choose something to specialise in. If you were selling consumer goods, you wouldn’t just start a store up that sells a bit of everything. You’d choose a set variety of products so that people know what they will receive when they walk through your doors – sportswear, food, appliances, or toys, for example. The same kind of rule goes for blogging. Posting about whatever springs into your mind is going to leave readers confused and they are unlikely to come back for more. If you choose a specialism, however, people will head back time and time again, knowing what to expect. Some successful blogging categories include:
- Beauty – specialising in beauty has created some huge blogs that generate astounding amounts of traffic. This is an area that has become increasingly popular over the past few years. Now, beauty could detail anything from skincare to makeup, so there’s plenty of scope for new and innovative posts. Generally speaking, it’s best to review new products on the market if you’re looking for easy page hits. People tend to actively search for reviews before buying products themselves – they want to know what will be good for their skin type, tone, and texture.
- Travel – travel blogging can prove expensive, as trips to beautiful destinations don’t tend to come cheap. But if you already head away a lot, you should seriously consider documenting your journeys. Others are bound to tune in. Whether they’re simply interested in new places and cultures or whether they’re looking for somewhere to head on their next getaway, you’ll gather page hits from near and far.
- Home Design – the majority of adults have their own homes, whether purchased or rented, that they want to decorate and make as aesthetically pleasing as possible. So, if you have a natural flair for interiors and are willing to show your own off, a home design blog could be a great chance to provide others with interior inspiration.
- Lifestyle – if you really can’t settle on a particular specialism, consider trying out a lifestyle blog. These blogs tend to have various categories that readers can choose from. You can write about a more broad array of subjects!
Create a Sense of Consistency
Consistency should stretch beyond your blog’s aesthetic and branding alone. It should also be incorporated into the regularity of your content. Choose a set day and time to post. This will give people a sense of routine and they will be able to check in at these intervals to see what new content you’ve come up with. This reliability will help you to build a regular audience.
Boost Your Blog’s Traffic
Once everything’s up and running and you’ve settled on your niche, it’s time to start directing some serious traffic to your page. There are various ways that you can do this.
- Link your own social media – chances are that you already have plenty of friends and acquaintances on social media. These people are already relatively interested in your life, so if you announce your new blog, they’re likely to check it out. Make use of the people you already know! They could prove to be some of your most loyal readers.
- Collaborate with Social Media Influencers – social media influencers are people with a huge following. If you can get one to give your blog a shoutout, huge numbers of people will be exposed to it. Many people will click shared links out of pure curiosity. While some will decide that your blog isn’t for them, there will hopefully be a few people who are interested in what you have to say and who will then check back in regularly of their own accord.
Blogging is by no means the simplest way to earn money. But it could prove to be an extremely lucrative career that you genuinely enjoy. So, it’s worth a shot!
*This is a contributed post.