When it comes to blogging, there are 4 crucial steps:
- Brainstorming and coming up with blog topic ideas.
- Technically setting up your blog.
- Creating content that attracts readers.
- Promoting your blog and making it a sustainable business.
Trust me the 4th point is what keeps you going and it’s the hardest of all.
Once you’ve had a blogging idea, it could take a few hours to buy a domain name, hosting space, a professional theme and maybe some plugins.
Creating epic content doesn’t just make your blog popular too. There are millions of in-depth blog posts published daily but a huge portion of these ends up being read by their authors only.
You agree with me that we all want to be owners of super popular blogs right? The reason is that this opens up different money many channels and gives us some degree of financial liberty.
So how do you make your blog popular?
I’m going on the assumption that you’ve set up your blog and it’s running smoothly on a reliable web hosting service. And you have content that readers love. So here are some few things to do to get your blog well known.
1 – Start commenting on other blogs
Blog commenting is an old exercise. At the same time, it’s one of the easiest ways to promote your blog. But you need to do it correctly.
Each time you drop a comment on a blog, you stand a chance to be noticed by 2 groups of people:
- The blog owners
- The blog readers
Generally, the blog owners will unavoidably notice your comments. But to attract the attention of other readers, you have to stand out in your comments.
Here are some suggestions to comment and see results:
- Comment on blogs in your niche: This is important as you will be attracting like-minded readers and bloggers to your blog.
- Drop reasonable comments: Gone are those days when “Great post” or “Thanks for publishing” used to be approved comments. You have to cut through the noise by depositing useful comments that add value to the articles commented. Not too long and not too short.
- Be friendly and trigger conversion in your comments: Don’t just comment for the sake of commenting. Comment to engage. Use the post author’s name in the comment. Ask useful questions to provoke attention from readers.
- Reply to comments: This applies both to your blog and other blogs. If you drop a comment on a blog and the post author leaves a reply, going back and continue the conversation.
Donna Merrill, a good friend, and successful blogger has an excellent piece I want you to read. She wrote on how to do successful blog commenting.
2 – Guest post on similar blogs
You are reading this article here because I’m the guest author. Truth is that you aren’t going to avoid noticing me.
According to Neil Patel, Guest blogging is the best inbound marketing strategy. You don’t want to stay back and not benefit from such a highly approved tactic.
For many, it’s always the difficulty of starting. But you have to begin from somewhere. If you’ve started interacting with bloggers in the comment section, find out if they accept guest posts. Follow their guidelines and you will soon be involved in the activity.
3 – Submit your articles to content syndication platforms
Content sharing platforms have not lost their values. As a matter of fact, I found this article Dan posted on BizSugar:
The title was attractive and I had to come over here for details. I discovered this blog interesting with the type of content I’m excited about. So I’m sticking around.
These are 4 tips to stand out and attract attention on content sharing networks:
- Be actively sharing useful content.
- Use attractive titles.
- Comment on contents shared by others.
- Reply to comments on your own content.
- Vote/Like other’s content.
4 – Take part in offline blogging events
Blogging is becoming increasingly popular. Offline events are getting very common and this is opening up more promotion opportunities for us.
I’m seeing this from 3 different standpoints:
- Becoming an organizer
- Becoming a participant
- Becoming a speaker
Either of this, you are giving yourself a chance to connect with many more bloggers or experts in real time. All you need are laptop, Notebook and business cards. During the event, have a fruitful conversation with other participants and exchange contacts.
In April of 2018, I attended a WordCamp event where I spoke on SEO for WordPress. With over 200 bloggers and WordPress experts present, my local traffic shot up, pushing my country Cameroon to the top of the list.
5 – Don’t neglect OnPage and Mobile SEO
Actively commenting, guest posting and submitting your articles to syndication platforms have enormous SEO goodies.
But you have to take steps to do what’s necessary for on page Mobile SEO friendliness. These two are a big page to cover. But briefly, optimizing your blog for search engines is not rocket science.
The Internet is full of actionable tips, step-by-step and friendly guides on making sure your blog does not break common SEO rules.
6 – Embrace Social media
Social media is a huge source of traffic for many websites today. Fortunately, we have different social media platforms that give us free access to different communities of readers:
- Google plus
These are the most common platforms that do great in terms of traffic and popularity. Search for groups and communities on these properties. Respect rules and post responsibly.
Following these 6 points consistently will give your blog the popularity it deserves. Start from somewhere and track your results. In no time, your blog will be the next blog talked about.
Thanks for reading. Let me know what you think in the comment box.
Enstine Muki is a Problogger and Serial Entrepreneur.