Online marketing is so important for all businesses today. Because of this, we have put a collection of tips together. We hope you find this guide useful in getting it right at your company.

Promotional products? Start simple with pens

There are lots of business marketing strategies that one can choose to implement. Companies can pick between online video streaming, newspaper advertisements, social networking marketing and the use of promotional products, to name but a mere few options.

Obviously whatever option is chosen needs to be done so with great thought and care. There must be a lot of extensive research and planning put in in order for a marketing campaign to be a success. There are no magic formulas; what works for one business doesn’t guarantee success for another. Nevertheless, there are certain strategies which seem to be a lot more popular than others. And one of these strategies is the utilisation of promotional products.

This strategy revolves around the company distributing products, such as mugs and t-shirts, with their details on in the obvious aim of attracting more customers and pulling in more revenue. This method is popular because it is something that can be used by literally any businesses and it is easy to implement.

Nevertheless the success of this strategy all revolves around what product the company in question chooses to utilise. One of the best options to go for, especially if just starting out, is promotional pens. Promotional pens are great because a pen is something that an individual will utilise a lot and so it is something which is likely to see the light of day each and every day. In addition to this, they are also relatively cheap to produce. And a final point worth noting is that they are easy to distribute as well.

If a business is looking for an innovative and successful marketing plan then they should certainly consider the advantages that are associated with using and distributing promotional pens. It is a method which is likely to be beneficial to all.

It’s not just about Google

When it comes to the effective online marketing of your business you need to use as many tools at your disposal as possible. Nevertheless, very few people would have predicted that Bing Ads would play a role in their advertising campaign. Bing Ads is a good way of generating a decent amount of traffic from pay per click advertising. Of course, it is all about search and intent though – you need to make sure your consumers actually use Bing and you need to generate the right keywords.

Nobody can deny that Google Adwords has the most integral role in the online marketing world. And so many of you may be wondering how Bing Ads can be considered an imperative tool too. However, Bing Ads brings something new to the table. Research conducted shows that in a direct comparison there are several areas whereby Bing Ads comes out on top. For example, it seems advertisers have to pay more per click when using Google Adwords in comparison to Bing Ads.

With Bing Ads, ads can be targeted based on a number of different criteria. These include the likes of; the day of the week, the time of the day, gender, location, what device used, and age. Furthermore, you can combine several of these factors; you don’t need to merely choose one.

When it comes to the utilisation of the two tools it definitely does not have to be a case of one or the other. A great online marketing strategy will encompass the use of Bing Ads as well as Google Adwords. In fact, integrating the two is very simple and easy. All you need to do is sign into your Bing Ads account and you will be able to import everything from Google Adwords via clicking the aptly named “Import from Google Adwords” button. Once you have done this you will have to enter a few bits of information and then your campaign will be good to go (as long as you have funded it of course).

Make the most of digital signage

Digital signage has become an extremely popular method of advertising over the past few years. It works really well in a huge amount of industries; from hospitals to hotels and shops to restaurants. One of the reasons behind the growing popularity of digital signage is because of the fact that this is an advertising method that influences a larger amount of customers, yet at the same time those who are targeted with the adverts are relevant too. Therefore, you are left with an advertising campaign that is effective on all fronts.

It is up to you whether you decide to have your digital monitor placed indoors or outdoors. If you choose to have digital signage outdoors then the advertising possibilities are vast. People who would normally walk past your shop and not bat an eyelid will now be fixed to the digital advertisement you are showing. This is bound to attract attention and so you will gain a greater amount of interest and consequent customers as a result. Nonetheless, if you choose to have your digital signage indoors then the possibilities are still vast too. This is because you are targeting more of a niche group. This is a targeted form of advertising. You know that your marketing campaign is being seen by those who are likely to purchase your products and services. therefore, your time and resources are not being wasted on irrelevant demographic groups.

In addition to this, another benefit associated with digital signage is the fact that the results are immediate and any changes can be made instantly. Imagine if you sent your flyers to print and then you noticed a mistake. This would be costly and inconvenient. However, you need not worry about this. Moreover, you can alter your advert to suit you. There may be a specific event ongoing or a certain demographic you wish to target on a particular day. You can easily alter what your digital monitor shows in order to reap the gains of this. Therefore, your digital monitor is going to attract large amounts of customers because of the fact that it can be adapted easily. This ensures it is always operating to optimum levels of efficiency.

Another reason why digital signage can help you to reach a large amount of potential customers is because of the fact that it is easy to expand. Therefore as you begin to reap the gains from your advertisement strategy you can start to invest more resources into building this up. You can easily implement newer and updated audio and video cabling systems when they are released. In addition to this there is also the possibility of multiport expansion hubs and switches too. And you should also consider the fact that thanks to wireless connections you are not limited to your own terrestrial infrastructure. Therefore, you can reap the benefits of advertising to different locations and demographics

We hope that you now feel like you have lots of good suggestions for improving your company’s marketing efforts!

*This is a contributed post.