It can actually get to the point where you’ve seen so many blogs fail, but you’re one of the lucky ones. Now, you’ve seen that your blog soar, and all the sudden, your life has been turned upside down. It’s not just something you do on the side anymore, but an actual way to earn a living. But, when it gets to the point that you are putting your all into your blog, and there is so much coming at you, from advertisers wanted to get in touch, to press duties, to the actual day to day running of the website, it can get too much. So, for those people who don’t have the time to write your own blog anymore, what can you really do to keep it up and running?
Find Guest Bloggers
Guess bloggers are a lifesaver for many, as you can easily keep your content fresh and updated. But it’s also a great way to benefit your brand otherwise, from your credibility to better search engine optimization. You can hire an SEO copywriting company to provide content for you, or you can go down the guest blogging route and get someone whose blogs you really like. Either way, to keep your content fresh and vital, this could be the shot in the arm you really need. This could bring more traffic to your website, and there is the opportunity for cross-promotion with that other blogger. Remember, it’s not what you know, but who you know.
Plan Your Content
If you really don’t have the time to turn in content on a regular basis, you can either start to schedule times in so you can create these blogs, or you can plan ahead. Planning your content can be a lifesaver, because if you’re one of those people who can struggle to come up with a topic right there and then, having ideas for blogs in your back pocket, ready to roll it out when the time comes, is going to save you so much frustration sat down in front of your computer.
Turn It Into A Fully-Fledged Business
If it’s not feasible for you to sit down anymore and actually do a blog every few days, it’s now time to take the next step and turn it into a proper company. This means hiring writers to create your content. Having it as a fully-fledged business is a gamble, as many businesses can go down the tubes, but if it’s now got to the point where you are bringing the traffic, and you are working with advertisers, and your influence is starting to creep up, there has never been a better time than to turn it into a sufficient money earner. But with this comes having people work for you. So, you could hire freelance writers to create your content, while you are looking after the business side of things.
If you don’t have time to write your own blog anymore, this is a very good sign- don’t view it as a negative! But while you are keen to keep the spirit of your blog alive, there is a point where you have to start letting some aspects of it go. This is not to say that you can’t do a post every now and again just to keep your toe in. But if you are getting the followers and the finances, then broadening your horizons and aiming higher is a natural side effect.
*This is a contributed post.