Seems like everyone has a blog these days, but for some reason you haven’t decided to dive into the world of blogging. Is it because you don’t feel it is necessary or that it doesn’t fit your business model? Blogging is important for all online businesses. Read on and I’ll list six reasons why you should start a blog for the livelihood of your online business.

Drive Readers to Your Site
After you have proofread your post, use social sharing sites such as to advertise your new post. Make sure your post title is an eye-catcher because these sites have great traffic potential and are an ideal way to drive traffic to your site.

Generate Content for Your Social Media Sites
Have you been on Twitter or Facebook and seen the same boring post over and over? Not very interesting is it? To avoid the blandness in your tweets or posts, develop an outline from your blog post, and then use the key points from the outline to develop your social media posts for the coming week. Creating a new blog post every week will keep your social media content fresh.

Build Your Email List
When a new reader comes to your blog, use a landing page or squeeze page to get their email address. Use the list to send out a weekly, bi-weekly, or monthly newsletter. Offer a free give away in trade for their email address.

Use Your Blog to Develop an eBook or Other Electronic Media
Do you have a topic that you are always writing about? Use those posts to develop an eBook and then use eBook to entice your readers to give you their email address. If your eBook is demand, offer it as a paid eBook on your site or offer it on Amazon for a small price.

Builds Confidence in Your Readers
Posting every week will also build confidence in your readers that you are an expert in your blogging field. As your readers see that your site is regularly updated with great content, it will strengthen your authority as an expert. When your readers trust you, they are more likely to return to your site or purchase your wares.

Builds Your Confidence as a Writer
Writing a 300 to 450 word post every week will sharpen your writing skills. Like the old saying goes, practice makes perfect and writing every week is a sure way to get there.

These are just a few reasons why blogging is important to the longevity of your website. Regularly posting new content to your site will keep the search engines coming back as well as your readers.  Every blogger knows that new readers equal new potential customers and that’s the type of math we all want to succeed at.

To your success.


P.S. If you are interested in a blog but do not want the hassle of writing it, shoot me an email (or leave a comment) and we can discuss how I can help you accomplish your blogging needs.
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