When you first set up your website, you might not really know what you want from it. Because you’re green and you’re just getting started. So it’s super easy to choose a free hosted website, a free theme that looks good enough, and just get going. But before long, you’re going to realize that just can’t cut it. You know you need to upgrade your hosting to make changes and really personalize your site, so that’s where you start. But then what? When it comes to actually jazzing up the design and create a full website that wows your audience, what’s going to work for you? Let’s take a look at five different ways that you can bring your site alive.
Brand It Up
First of all, you’re going to want to make sure that you apply your branding to the look and feel. This may sound simple enough, but it’s something that so many of us actually forget to do. So, the first thing you need to do, particularly when working with a designer, is to work your branding in. Think about the brand colors that you want to use, the fonts, and any logos that you want to work in too. Make sure that you get an instant feel for your website and what it’s about as soon as you land on the homepage.
Kill It With Content
Now that you’ve got the design looking great, you need to really go to town with your content – no exceptions! Whether you’re selling a product or you have launched a blog, your content needs to be incredible. If you’re not sure what to do with, have a read up on what kinds of content you should be putting out there. And mix it up. As long as you’re putting out content that your audience will relate to, you should find that your website engages them.
Work With Video
Next, you’re going to want to make sure that you’re working with visuals too. And this is incredibly important. Because you need to make sure that your website is engaging. If all you have is a lot of text, you may put a lot of visitors off. Instead, you’re going to work with a company like Moving Bits Video Production to produce the video. Maybe you want entertaining videos or informational? Either way, a professional company can help you pull the content together, edit it, and have it ready to go.
But at the same time, you’re going to want to make sure that your site is as interactive as possible. And by this, we mean that you have the right communications channels in place as Bontact Communications suggests. You need to be able to talk to your audience and customers, just to make sure that they have everything they need while on your site.
Finally, you may also find that adding in testimonials can be a great move for your website too. Having snippets from happy customers or engaged readers can showcase how good your site is in a nutshell. This is particularly effective for visitors when you are selling a product or service.
*This is a contributed post.