Networking is a great way to meet new people and is a great way to find potential customers. I think many people rank Networking right up there with public speaking. It’s the fear of the unknown that stops them from getting out there and meeting other people.
This is the second part of my Networking series. Part 1 is titled, Isn’t It Time to Do Something with Those Business Cards? It covers where to find networking events and what to do once you are there.
Why Should You Network?
There are many great reasons why you should attend a networking event. The top three reasons are:
- Make business contacts that can bring money into your business, everyone is looking for the next client.
- Make business contacts that can bring needed resources to your business. Maybe you will need some freelance writing work or some graphics arts work sometime down the road. This is a great place to meet those people too.
- Meet other like-minded entrepreneurs, talk to others to learn what they have done to get to where they are now.
You walk into the event and start talking to some of the people. Through your conversations, you have found someone that may be interested in your work. What do you do next? This is where a little notebook comes in handy.
Before you leave the event, find a table somewhere and write down all of the information about your conversations.
- Their line of work
- High points of the conversation, what can you do for their business
Once you get home, back to the office, as long as it is not too late, send out a thank you email. It does not have to be fancy, just a quick note that say something like.
It was a pleasure speaking with you last night. The place sure was packed! Were you able to get any decent leads?
I just wanted to drop you a line to say thanks for stopping and talking. If you are interested in talking about blogging and how it can benefit your company, give me a call.
Your email doesn’t need to be fancy, just a quick note to get your name in front of their eyes again.
Networking doesn’t have to be difficult or scary. Networking can be a great way to get your business name out into the community. Take the time to look up a few networking events in your area. Then go there with an open mind and the determination that you will get your business going.
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To your success