When starting a business, it is hugely beneficial – if not outright essential – to keep your costs under control. Due to this, many prospective business owners attempt to DIY as much of their startup process as possible.
While the DIY approach may seem like the most sensible choice for cost reasons, it can actually be costly in other ways – and, in particular, in regards to your time. Below, we’ve looked at three areas that are commonly seen as DIY-friendly, and can offer insight into whether they really can be self-managed, or whether expert assistance is required.
If you are starting a relatively small, solopreneur business then, with a little research, you should be able to DIY the financial aspects of your business. Many of the aspects of personal finances are also applicable to small business finance, so the learning curve is not particularly steep – though you will need to ensure you keep business and personal finances completely separate, of course.
However, for larger enterprises – and particularly if you intend to hire any staff – you will need to hire a commercial accountant. When you start hiring workers and falling into new and unfamiliar tax codes, the time required to DIY your financial management will spike almost exponentially, so it’s always best to seek professional assistance in this regard.
Copywriting is something of a contentious issue. It is widely accepted that hiring a professional copywriter is essential, but this may not necessarily be the case. Many, many people – who are not professional writers – can write very well. In particular, people tend to write well when discussing subjects they are passionate about – and it’s fair to assume that you are highly passionate about your business.
As a result, if you enjoy writing and want to try writing your business’ copy, then you may as well give it a try. You’ll need to research a little in order to learn to write copy that converts, but – overall – copywriting is definitely one business aspect that can be successfully DIYed.
While it may be possible to teach yourself to create a website, such a step is far from advisable. This may seem surprising, but the fact of the matter is that a good website should go far beyond the site itself; it should be designed to encourage conversions, drive your business goals, and adhere to the latest design trends.
While you may technically be able to learn how to build a site that meets the aforementioned requirements, it will require a considerable time investment in order to do so – professionals spend years and years learning, honing, and updating their skill sets, after all. As a result, hiring an experienced web designer gives you the best of both worlds: you’re free to focus on other areas of your business, and your business can enjoy an up-to-date, relevant website that genuinely helps to grow your business.
While DIYing as much of your business as possible may seem attractive in terms of cost controls, you will need the input of professionals for specific, specialist tasks. By striking the right balance between what you should do and what you should outsource, you can be all the more confident that the business you are starting is standing on good foundations – the business costs are reasonable, but the business has benefited from expert input on the areas that need it most.
*This is a contribute post.