Since the dawn of the internet, it’s been getting much harder for customers to be able to see the businesses they spend their money with face to face. Unlike in the past, when almost all transactions could happen over the counter, most people prefer to do their shopping on the internet, and companies tend to take full advantage of this. Just because you’re selling online, though, doesn’t mean that you can focus solely on digitally-based marketing methods. Instead, it’s time to get physical. To help you out with this, this post will be exploring some of the best ways to venture into physical marketing as an online business.
The first area to consider is the advertising you do for your business. While a lot of companies try to avoid spending money on this kind of marketing, nowadays, it still holds an important role when it comes to sales. Below, you can find some of the best ways to advertise your company through physical means. Of course, though, if you truly want to make progress in this area, it will be worth hiring a specialist company to help you with it.
Billboards: Thanks to their diminishing popularity, the price of billboards has gone down in a lot of areas. This makes it nice and easy to have your business take pride of place along busy roads, in cities, and even on the sides of large buildings. The success of something like this is usually down to its design, making it worth hiring a graphic designer to help you, while also using successful billboards from the past to give you an idea of what you need to do.
Public Transport: Millions of people use public transport in cities each and every day. By placing your adverts on trains, buses, and on the sides of taxis, you can expose far more people to it than you would by using the internet, making it well worth looking into this option. It’s best to try and start your campaign as the other one ends, but you can easily figure out when this will be by talking to the managers of the transport you’re approaching.
Freebies: People love to get something for free, even if it doesn’t have much value, and this is something worth embracing when you’re trying to sell something through physical marketing. By giving out pens, mouse mats, and other cheap objects, you can start to build recognition for your brand, along with your products. You just have to make sure that you include your logo on anything you’re pushing their way.
Flyers: Depending on where you are, it shouldn’t be too hard to find other businesses around which will be happy to help you out. Putting flyers on shop counters, in public spaces, and even simply handing them out on the street can be a smashing way to get the ball rolling with a new product. Of course, though, it will be worth working hard to make sure that you’re creating excellent quality content for this approach.
Stickers: Sometimes, the objective of physical marketing doesn’t have to be a complicated one, with a lot of businesses using it to simply get their name out. This can make placing stickers around your local area a great idea. They only need to include your logo, while also being in places where people can see them. Be careful, though, as you could be breaking the law if you put them down in places without permission.
Along with advertising, special events can also provide a great way to get the ball rolling on your physical marketing. There are loads of events around the world which can be great for this, ranging from things which already exist to examples which you can start for yourself. Below, you can find some examples of these, but it’s also worth considering what would work best for your products, as every business has different needs.
Trade Shows: In recent years, trade shows have gone from being events which are strictly for those in the industry, to being very customer focused affairs. Companies like eventdisplay.ca can help you with this sort of show, giving you the resources you need to easily show off your business. Along with this, though, it could be worth researching to figure out what your competitors might be doing at the same events.
Pop-Ups: Over the last few years, there have been loads of pop-up events in major cities around the world. Usually designed to build hype for a new product, these events can be run from anywhere, be it the back of a van or a temporary storefront. You don’t want to give away too many details about your products here but can use it as your chance to spread the word before you take something to market.
Teaching: While it might not be as common as the other options in this list, using a special event as a chance to teach your customers can be a great idea. Websites like allbusiness.com can help to shed light on the work you’ll have to do to achieve this goal. In the end, this will not only give customers the chance to use your products more effectively but will also improve your reputation as a business which cares about more than simply making sales.
Hopefully, this post will inspire you to start working harder than ever before on the physical side of your marketing. A lot of companies ignore this area, assuming that they can rely on digital adverts alone to keep their business running, but this is rarely a good idea. Instead, to make the most of everything available, using options like billboards and trade shows, will give you a chance to reach people who would have never considered your business in the first place. Of course, though, you have to think about the size of your operation, as those with low budgets will want to go for the cheapest routes. If you have a lot of money coming in, you can afford to put a lot into this.
*This is a contributed post.