A good blog doesn’t rely wholly on your ability to write. Visuals can play a big part in making your blog look more credible and exciting. Here are just a few ways in which you can make your blog more visually attractive.

Design a professional header and logo

A header and logo help to give your blog a branded feel. You can hire a professional to design a header for you or you can use sites like https://www.designwizard.com/template/blog-header-images/ to help create your own header. Make sure that your header and logo represent what your blog is all about.  

Supplement your posts with images

Images help to communicate what your content is all about. In some cases, they can help to add extra meaning to a title, encouraging people to read. Images should be sized correctly so that they’re not blurry or stretched. The more exciting and unique your images are, the more unique your blog will feel – overusing stock images could make your blog feel slightly generic.  

Engage readers further with videos

You can also use videos in your posts to help communicate information. These could link to pre-existing Youtube videos to help reinforce what you are writing. Alternatively, you could make your own videos to put on your blog. There are video production companies out there that could help to create this video content for you – there are even specialist services set up around niches such as automotive dealership videography at http://www.symbolsyndication.com/automotive-dealerships/. Try not to overuse videos as this could affect the loading time of your posts if you’re not using a private web host.

Keep fonts and colours consistent

Consistent fonts and colours can also help to contribute to your blog’s sense of identity. If you use too many colours and fonts, you could risk making your blog look messy and confused. It’s best keeping the body of your text black in an easily readable font. You can use a more ambitious font when it comes to post titles, but similarly, try to keep this consistent.  

Add easy navigation

A navigation bar can help visitors to easily find their way around your site. You can help out visitors even more so by using a search bar. Ensure that this navigation is easy to use – don’t hide search bars at the bottom of your blog or use drop-down menus with so many categories it trails off-screen. Sites such as this one https://themeisle.com/blog/improve-wordpress-website-navigation/ offer some useful information on improving your website’s navigation.

Don’t use too many plug-ins

Cluttering the side-bar with plug-ins can make your website feel messy. It could also affect the speed of your website. Prioritise functional plug-ins such as social media buttons, search bars, and featured post lists. Try not to display too many ads – this could slow down your blog considerably and some visitors may find it annoying.

*This is a contributed post.