There seems to be an unspoken rule on Twitter about the number of times you can send out a tweet.

Different people will give you different answers, but ultimately the choice is yours? If you tweet too much, then you come across as a spammer. If you tweet too little, then you probably miss a ton of people and traffic to your website. Since the average tweet only last about twenty minutes, how often should you tweet?

The norm is that you should tweet no more than five times a day. I think that’s a bunch of hogwash. I live in Chicago and have twitter followers all over the world. So, if I tweet in the “NORM” then most of the time, a little over 22 hours, I will have no activity. Let me explain.

Since the average lifespan of a tweet is 20 minutes.

And I only tweet, 5 times a day.

20 minutes X 5 is 100 minutes.

24 hours = 1440 minutes.

1440 -100 = 1340

1340 / 60 minutes = 22.333 hours.

So that means for 22 hours and 20 minutes, I have no interaction with my tweeps.

That’s unacceptable.

I will miss most of my followers simply because they are sleeping or not online. I mean when you think about it, how long are you actually on Twitter each day?

So let’s look at some basics and see if tweeting more often is something that you can do.

How Many Times a Day Can I Tweet?

First, why are you online?

Are you online to get followers and promote your blog? Or are you there to spam people into clicking on a link? If you are online to spam people into clicking on a link, then you should Tweet zero times a day. Close up your laptop and find something more constructive to do.

If you are online to build a following to your blog, then keep reading on?

Second, how many followers do you have? If you are just starting out, then tweeting too much would be a bad thing.

If you have less than 1,000 followers, I wouldn’t tweet more than 5 times a day. Work on building your following by engaging with others. If you are stuck on how to build your following, then check out this piece I wrote on how to get more followers on Twitter.

Third, are you creating evergreen content?

What is evergreen content you ask? That’s the content you write (blog post or vlog) that doesn’t go out of date.

Let’s say you are sitting at your desk trying to decide on today’s blog post topic. (If you established a content calendar you wouldn’t be having this problem right now…) So, you scroll through the topics of the day and decide to write about the problems that Laurie Loughlin is having right now. Your post is about Laurie and her career and the college cheating scandal. It’s a good post and you received a few nice comments on it.

Now lets fast forward to next year. The cheating scandal is over. Laurie is now in jail and her career is over.

“Laurie, who?”

Can you use this post on Twitter? Yes. Probably. But will anyone care? I’d almost guarantee that’s a big negatory (NO)!!!

That’s the advantage of creating evergreen content. It is content that you can use it over and over. I can use it today, tomorrow, or sometime next year and it’s all still relevant. If you look at my website, I have over 200 blog posts. That means if I promote one blog post an hour on Twitter, then I have over nine days worth of tweets with no duplicated tweets.

To wrap things up…

How Many Times a Day Should You Tweet?

If you are just starting out, concentrate on gaining a following of at least 1000 people. More is better. But don’t think you are going to get all of those people overnight because Twitter has set a new limit of 400 followers a day. That’s the maximum number of people you can follow in one day.

While you are building your following, create a bunch evergreen content. Sit down and answer this question, what problem are my readers having and how can I help them resolve those problems? Try to come up with at least 25 topics, 50 is better. Then write your content around one problem and one solution. 

How many times a day can I Tweet? The answer, as much as you want. As long as you are providing awesome evergreen content, no one will really notice. So if you follow these basic guidelines, and are not spammy, then tweet to your heart’s content…

Tweet, tweet, tweet…

How many times a day should I tweet?

Here are some important guidelines as set up Twitter:

Maximum of 2400 tweets a day.

Maximum of 1000 direct messages a day.

You can follow up to 400 accounts a day. A verified Twitter account can follow 1000 accounts a day.

Every account can follow up to 5000 accounts, once that limit is reached you will have to wait until your follower count grows before you can follow any more tweeps.

Maximum UNFOLLOW a day – there is nothing written on this policy. Twitter is trying to stop the “Twitter Churn.” That’s the practice of following, then unfollowing people. You see that a lot. Tweeps trying to build their following as if they are an influencer. So they follow people, then when they are followed back, they slyly unfollow that account. It makes their follower to following ratio skewed to give the appearance that they are “a somebody.”  When I find them, I unfollow them, then block them.

Do you agree? If not, what’s your established limit for tweeting? Why? Leave a comment below, I’d love to hear your thoughts.

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Until next time everyone,