We are one away for your Biggest Frustration When It Comes to Blogging!! The past frustrations were:
Today we cover Frustration Number 2: How Do I Promote My Website For Free
How Do I Promote My Website for Free
Today we are covering frustration number 2. How do I Promote My Website for Free?
It all starts with your content. In order to be able to promote yourself on a regular basis and not seem like a broken record, you have to develop great evergreen content.
Here are my 13 tips that you can use to promote your website for free.
- Develop great evergreen content.
It all starts with great evergreen content. Evergreen content is content that isn’t doesn’t cover a trending topic. Like, say what if I wrote a blog post on why Justin Bieber was crying last week. It might be popular today, but no one is going to care much about it in a month or so.
The Bieb’s post is not evergreen. My post Five Qualities of a Great Blog Post falls under the evergreen content category.
The key is to keep generating that great evergreen content. I have around 155 posts on my blog. If I shared one an hour and did not duplicate any posts, it would be almost a week before I had to reuse a post. That’s the benefit of creating evergreen content!
- Share your content through social media.
Now that you have created evergreen content, you can start sharing it on your social media sites.
Twitter – The more evergreen content you have, the more you can tweet. If you following is less than 500 peeps or so, I wouldn’t tweet too much, maybe 5 to 8 times a day. But, if you have 1,000 followers or more, you can tweet more often. I tweet on a pretty regular schedule, but I also have the evergreen content to help back it up.
Instagram – Share your pictures with #hashtags so new people can find your images.
Facebook – I’m just not a fan of Facebook, especially with all of the privacy issues going on. There are plenty of people who use it successfully. I’m just not one of them. Maybe once they get the privacy issue fixed, I give it another try.
Pinterest – Did you know that Pinterest is also a search engine? I know a lot of people that go to Pinterest and search topics.
Add a board to your profile that covers your niche. Then start adding pins to the board. Include an image and a link to your latest post.
- Create a newsletter.
Newsletters are great to keep in touch with your readers. Let your readers know that you have a new blog post coming out. Or send out a monthly recap of your posts. You can also use it to announce a new promotion or new product that you may have.
You can sign up for my newsletter here. When you do, you will also get my free eBook, How to Monetize Your Website.
- Use a WP share plugin.
I use SHARE THIS. It’s a WordPress plugin, well that’s it there on the left side of the page (on the bottom of the page if you are using a smartphone.) They are simple to install. Add your links and chose what social platforms you want to use and that’s about it.
- Post on social bookmarking sites.
Social bookmarking is a way for readers to store links to their favorite web pages. Like a library. Readers can save links to web pages that they like using the social bookmarking site to store these links.
Popular sites include
StumbleUponReddit, Tumblr, Plurk, Digg, and Scoop.it.
- Answer questions in forums.
To search for a forum in your niche, Google your niche + forum. This is a great way to meet new people but more importantly, it helps to establish you as an expert in your field.
- Participate in up-vote communities.
These are websites where you share a link to your new post. And people read the post, they can vote on them too. These votes help move your post higher in the rankings. I like to use BizSugar.com.
- Include your blog link in your SM profile pages
Add a link to your social media profiles. You’ll be surprised as to how many people actually look at them. For Twitter, I look at every profile to see if I am going to follow them or not. For me, it’s a great way to see if this is a real person or a scam.
- Promote Your Older Successful Posts
You should have at least one link to an older article in each post. This is the perfect opportunity to advertise your older posts and if your reader is enjoying your stuff, it’s a great way to keep them on your site. Here’s one that might be of interest to you.
- Add a link to your website in your email signature
This is one that I’m slacking on and need to get it embedded in every email. In your signature, you can add links to your website and some of your social media profiles too.
- Host or participate in a Twitter Chat.
This kind of goes along with the forum post. Twitter chats are fast-paced conversations about your topic of choice. There is usually a moderator and a guest. You use a special #hashtag in every tweet. This allows you to filter your tweets so only the chat tweets are seen.
- Guest Posts
Share your post with a fellow blogger and have them post it on their website. Guest posting is a great way to get introduced to a new audience.
- Ask your readers to share your content in your Call-To-Action (CTA). I’m sure this is one that isn’t used too much but in your CTA just ask your readers to retweet, repost, repin, share, like, or comment on your post.
Well, guys, that was Frustration Number 2, How Do I Promote My Website for Free? We can scratch that one off of the list.
The key to promoting your website for free is to generate great content. Because without your awesome content, we don’t have a reason to visit your website in the first place. So make writing great evergreen content your priority.
Are you frustrated about the progress on your blog? Are you wondering what to do next?
Do you need a little direction? I can help. Click HERE for more information.
Be sure to leave a comment below. Your comments really help and I read and respond to each one. If you are a little shy, email me at firstname.lastname@example.org. Just like the comments, I respond to every email.
To your success.