It’s all good and well thinking that you’ve got an awesome idea for a website, but the truth is that your ideas don’t count for all that much: it’s how you execute, manage, and promote your website that’ll make the biggest difference. Alas, on this front, many website owners make mistakes, and it has a detrimental effect on the overall number of visitors and the quality of the site. Below, we take a look at some of the common mistakes that website owners make. If you spot any that you’re guilty of, it’ll be time to make some changes!
Your website is not a work of art. It’s not static. It should be dynamic. You might have plenty of great content on there, but if it’s all from two years ago, then you won’t be giving people much of an incentive to return. As such, you’ll want to make sure that you’re posting as regularly as possible, even if it’s just on a blog page that may not be the cornerstone of your website. It’ll show your visitors that this is a website with some life in it.
Things move fast in the internet world, and that’s part of what makes it an exciting space for internet users. But it can be a bit of a nightmare for website owners. Instead of resting on the design they incorporated when they first set the site up, they have to continually tweak it to reflect newer and better design practices. Now, it’s not practical to put yourself on the cutting edge of website design, but you should at least prevent yourself from falling too far behind. It’s something of a red-flag to visitors if you’re still using design tips that are ten years old.
Hard to Find
The cream does not always effortlessly rise to the top, at least not in the internet world. You have to make it happen. Even if you’ve got great content, it will count for little if you’re not also spending time and energy to promote that content. One of the main areas where people fall down is with their SEO; it is more complicated than many people think. It’s less about stuffing your page with keywords, more about the best meta tags for SEO, link building, and staying on top of the latest SEO practices. This part of your website work should almost take as much as the content creation part.
Who’s It Aimed At?
One thing that often undermines websites is that they don’t know who they’re aimed at, or worse, they’re written for the website owner’s benefit. If you’re going to find success with your website, then you have to determine who you’re trying to reach — and then reach out to them. There has to be something of value that’s there for their benefit. Like you would with a business, it’s worthwhile researching your target audience and website visitor — it’s not as difficult as it sounds, yet will help refine your website’s focus.