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Create a Call To Action (CTA) That Converts

September 1, 2014 4 Comments

Create a CTA that converts!

Are you using your blog content to your fullest advantage? Is your blog post comprised of only three parts, the introduction, the body, and the conclusion? If so, then you are missing the most important part of your blog, your Call To Action (CTA). Use these easy tips and create a CTA that converts.


Make your CTA clear and specific. One or two lines of text that tells your reader what you want them to do. Keep your CTA in the active voice. To do that start your sentence off with active words (verbs) such as Click here, or Follow me.

  • Click here…
  • Fill out the comment form…
  • Like me on Facebook…
  • Follow me on Twitter


Make your CTA enticing. It must be something that your reader wants now. If your post is about a cooking, don’t include a CTA about pet products. Keep your CTA relevant to your post.

eAsy to obtain

Make your CTA easy for your reader to obtain. Don’t make your reader to jump through a ton of hoops to get to the prize. Your CTA needs to be short and sweet.

The content you write is what brings your reader to your site, but your CTA does the magic. Make your CTA Clear, enTicing, and eAsy to obtain and you will have a CTA that converts readers into followers.

Fill out the comment form below to schedule your complementary 20-minute blog post audit. We’ll review a post and I’ll give you suggestions to use your post to your fullest advantage.
For more great tips, be sure to Like me on Facebook and follow me on Twitter too.


Comments (4)

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  1. David: I know that I have to become better on create a “call to action” in my blog content. But when does do you cross the line and become to pushy? 😉

    • Dan Swords says:

      Hey Martin
      Who’s David???
      There are two types of CTA. The first is just a simple, hey vote for me, like my page, follow me, pin me… or something like that.
      The second would be a free offer like a free gift (eBook). Give them something in exchange for their email address.
      So there’s really NO selling at all. You are just ASKING the reader to do something.


  2. Second try to post–I feel lucky today (Or, maybe, I’m just over-caffeinated! (: Janelle

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