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How to Build Quality Backlinks

May 5, 2018 7 Comments
Build backlinks with these tips.

Tips for Building Quality Backlinks to Your Website.

Hello everyone, today’s blogging tip will be about backlinks and how we can build quality backlinks.
Slowly of course…

If you remember, Google uses three things to rank a domain.
(In no particular order)

  • Domain Age
  • Relevant content
  • Domain Authority

Domain age is how long the web page has been indexed by Google. The older a site is, the more reliable Google sees it as being.

Relevant content, the content is relevant to your site and it is not spammy or keyword stuffed. It is written with our readers in mind, not the Google bots.

Domain Authority, Google feels that if we have links (backlinks) to our site from pages that are already trusted by Google (and probably with a higher page rank) then the other site (your site) must be a trustworthy site too. And this is the topic of today’s post, building backlinks.

How to Build Backlinks

There are several ways to build backlinks to your site.

  • Guest posting on other sites
  • Infographics
  • Internal links
  • Contact important people in your niche
  • Get interviewed

Build Backlinks with Guest Posts

Guest posts are a great way to get quality backlinks and to begin developing partnerships. When you publish an article on someone else’s website, you gain new eyes to your writing and website which leads to more exposure.
To find websites that are looking for guest posts, Google your keyword plus

  • guest post
  • bloggers wanted
  • submit an article
  • contribute
  • want to write for us
  • now accepting guest posts
Guest posts are a great way to build quality backlinks. Click To Tweet

Once you have found a site or two, send the owner of the website an email with two or three topics ideas. Tell them who you are and what you want to write about.
Be polite and get to the point. Like you, they are busy people too.
Always follow the websites guest post guidelines. You don’t want to spend the time writing a killer article to have it rejected because you didn’t follow the rules. I’ve had to do that a couple times because the submitter didn’t follow my guidelines.

After you have finished writing the post, write out your author bio. That’s where your backlink comes in. Be sure to add a link to your website and to your social media sites too!!

Build Backlinks with Infographics

Everyone loves a cool looking infographic. We LIKE them and SHARE them with others all of the time. Why not add your own custom infographic into the fold for other to like and repost too?
It’s easy.

If you are not a graphic designer, there are plenty of others you can find on the web. Go to fiverr.com or dribble.com and search under “infographics.” Then pick the designer that you’d like to work with. There will be a cost, so shop around and always check out the designer’s portfolio.

Meta tags

Once your infographic is complete, use one of the free online meta tag generators to create a meta tag for your infographic.
A meta tag is some HTML code that describes what the web page or the image is about. The meta tag is not shown but is used by the search engine bots to find out what your infographic is all about.

Here are a couple sites that you can use.
https://www.metatags.org/meta_tags_code_generator
http://tools.seobook.com/meta-medic/
https://www.siegemedia.com/embed-code-generator

Sharing sites

Now that your infographic is ready, what are you going to do with it?
I know you’ll post it on your website. Probably post it on Twitter, Pinterest, Instagram, and Facebook.

But what else? How about one of the infographic sharing sites? Here are a few links you can check out.

https://www.reddit.com/r/infographic/
https://visual.ly/user/register/
http://infographicjournal.com/
https://www.infographicbee.com/submit-infographics/

Let’s put it all together.
Our infographic is ready and we have our meta tag associated with the image. Now, we post the image on a couple of the infographic sharing sites.

Then one day someone comes along and says, “Wow, that Dan is really cool!! I love that infographic!!”
They copy it.
They post it on their website.
And BOOM. A new backlink is born.

Build Backlinks with Internal links

Do you have a relevant post that you can link to in your new blog post? Great.
Add a link to an older post in your new post to keep the link juice flowing.

Internal links are good for two reasons:
SEO benefit

It makes it easier for Google to find and index your new page.
Update an older web page with a link to a new blog post. Since Google has already indexed the older page, it will be easier for Google to find the link and index this new page.

Non-SEO benefit

It helps to reduce your bounce rate. If you reader finds you from a search, having a relevant link to another page of interest will help to keep them on your site longer.

Check out my post Why Updating Your Older Posts is Important for more information.

Contact Important People in Your Niche to Build Backlinks

The world is full of people willing to help. Sometimes all you have to do is ask.

I recommend my clients find their favorite blogger. It doesn’t matter the niche.
Find them on Facebook, Twitter, or run a Google search.
Then once you find them, ask them to answer a question.
If you have a couple favorite bloggers, ask each of them a different question.
Write your post and send them a link to the article. They may (or may not) post it to their site, but it is always worth a try.

Interviews and podcasts are great ways to build backlinks.

Interviews and podcasts are great ways to build backlinks.

Get Interviewed to Build Backlinks

Know someone that has a podcast?
Know someone that writes for a newspaper or another website?

Interviews and podcasts are very popular.
If you are new to your niche, you’ll have to go out and find them. So, that means that you will have to do a Google search for interview or podcasts in your niche. Once you find them, ask them if you can participate.

I hope you all like this post on backlinks. I wanted to cram it full of helpful information. I know how important it is to rank on Google and this is one of the ways (well really several ways) that you make it can happen.

But remember this is a marathon, not a sprint. If you think this can happen overnight or if someone tries to tell you that they can do this in no time, it ain’t gonna happen.

Google has learned from the years past and has developed a system that helps the person doing the search. All Google wants to do is give relevant information that answers the searcher’s question and not give a page full of links to sunglasses.

If you like this post (or if you didn’t like it) or if there is a topic that you’d like me to cover, drop me a note in the comments section. I reply to every comment.
Be sure to follow me on TwitterFacebook, and Instagram for members only content. I’m on Twitter all of the time, stop by and say hello.

Until next time,
Dan

If you are wanting to learn more about SEO, or are needing a quick reference guide then check out this book by Adam Clarke.

Comments (7)

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  1. Faizan says:

    Indeed good information shared by Dan.!
    I’ going to craft a post on backilinks, and I have found some best points here.

    Thanks again

  2. Mark Schultz says:

    Some really good information Dan! I have done a couple things right, and see room for more improvement.

  3. Linda says:

    Explained perfect! I have some work ahead of me this week!

  4. Disa Rastogi says:

    Wonderful article. Didn’t know about infographics. Thanks for sharing

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