Last week I covered how to create your own branded 404 page. Today, I’m going to cover how to use your competitors 404 broken links to add quality backlinks to your site.
This is a super ninja blogging trick…
First, you need to run a Google search using your keywords or keyword phrases. This will give you a list of all of your competition and their websites. Skip over to the second or third results page. I found that websites on the first page are pretty organized and don’t have many broken links. Though it can happen…
Second, download the Screaming Frog SEO Spider tool. (As of this post version 9.4 is available.) This is a freemium software tool. It’s free but you are limited to the number of URLs that it will crawl. The freemium version is limited to 500 URLs.
That means that if the website you are crawling has 499 URLs, the SEO Spider will crawl all of the links. If the website you are crawling has 1,000 links, it will crawl and display 500 of them.
Open the ScreamingFrog SEO Spider.
Click on the Response Codes tab and select Client Error 4XX.
Enter the URL that you want to crawl.
Click on Start. You’ll get a pop-up about the Crawl Limit. Click OK.
When the program has stopped. The percent bar in the top of the screen will display 100%.
The top window is a list of the broken links on the website. Click on one of the links.
In the bottom window, click on Inlinks.
Under the Type column, you are looking for AHREF. This is the page that has the broken link. This is the gold!!
Let’s put this all together.
Go out to the page with the broken link and give it a read. See what the content is all about. Is it something that you can write about? Do you already have some content available that will fill that link? If so, then you are in luck. If not, that’s okay too. Keep looking.
Once you’ve decided that you have some content that could be used in place of the broken link, it’s time to contact the website owner. Search the website for their contact email.
Once you’ve found it. Pen a quick email to them.
Be polite. Be formal. Who know’s this might become another great blogging asset…
Hello (Website Owner)
My name is Dan and I’m the content creator for danswords.com.
I have just come across your blog post titled, Helpful Blogging Links and when I clicked on the link, 3 Easy Ways to Get More Mileage from Your Blog Posts, it went to a 404 page.
I recently published an article titled, Repurpose Old Content and I thought that it would be a good fit for this broken link.
You can find it at https://danswords.com/repurpose-old-content/
I was wondering if you wouldn’t mind linking to my article instead of the 404 page that is currently showing up.
Thank you for reading my email and I look forward to hearing from you.
I hope you give this ninja trick a try. You may get lucky and get your link added to replace the broken link. But you may also get nothing. If you strike out, keep trying. You may just hit paydirt!!!
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To your success.