Content creation is the most important thing you’ll tackle during your blogging career. In a way, this is your product, and you need to make sure it’s as good as it can be. You also need to make sure it appeals to people from all over the world. When you started out, it’s unlikely you considered audiences outside your home country. But, if you want to make serious money from blogging, you’re going to need to think outside that box. Instead, you want to pull readers from as many places as you can.
If you think that’s not a problem, think again. Though you may not realize, there’s a chance your posts wouldn’t appeal to readers from different countries. To rectify that, considering the following next time you write a post.
When you start out, the chances are that you made a choice here without thinking. If you’re based in the U.S., for instance, you likely used U.S. spellings of words as a default. But, does that suit your audience? Admittedly, most English spelling countries would recognize your choice here. But, countries like the UK or Australia may find your choice frustrating. In which case, you could find that it’s better to switch to British English instead. Of course, you can’t know which is best until you know where your audience is. Basic analytics could help you get a brief idea here. Or, you could work with companies like China DR Solutions whose content marketing strategies can help you understand the locality. If it does turn out most of your readership are from British English speaking countries, consider changing to suit that need.
Avoid local sayings
Every country has sayings and quirks. In the U.S., films like Forrest Gump have set sayings like ‘life is like a box of chocolates’ firmly into our vocabulary. This film’s success has seen the saying spread across a few different countries. But it still doesn’t have the reach you’d expect. Even cliches like ‘raining cats and dogs’ could seem weird to someone who’s never heard it before. The truth is, sayings like these often make little sense when you break them down. So, if you litter your content with them, you’ll soon lose readers. Instead, avoid local sayings altogether. Even if you think one has wide appeal, you could accidentally alienate people by using it. And, that’s not what you want!
Consider time zones
Any blogger knows that the time of posting has significant sway on success. Rush hour, for instance, is always a popular posting time. The issue when taking things globally is that times are different everywhere. Posting at rush hour where you are could mean posting in the middle of elsewhere. Again, the best thing to do here is taking the time to understand your readership. Once you know where they’re from, set about deciding on a posting time which could work well for everyone. Only then can you really start to make the most of your global audience.
*This is a contributed post.