In today’s blogging tip, we are going to cover 404 error pages and how to customize them.

A 404 Not Found error is when the server is found (your domain name), but a page on the server was not found. This is usually due to the page being deleted or the page was moved. This is most common in list posts. Someone complies a list of URLs and through time, the pages get deleted or moved or whatever. I’m sure the post I wrote on Sunday will eventually get some 404 Errors.

There is the standard boring 404 Not Found error page that you see all of the time, but did you know you can customize your 404 page to make it more brand specific?

There’s a great FREE WordPress plugin that you can use called, simple enough, 404page.

Download the plugin. Create a new custom 404 error page. Point the plugin to your new 404 Error Page. It is really that simple. The hardest part is trying to decide what to create…

To activate your new page, click on Appearance, then scroll down to 404 Error Page.

Enter your error page name. I left all of the defaults as they were. And here it is…

If you want to see it in action just type in a nonexistent URL like

404 Not Found error image


Here are three well-designed pages to help inspire your 404 creativity.

LEGO's very creative 404 Error Page

LEGO’s very creative 404 Error Page 404 Error Page 404 Error Page


For you Vacation fans. Here's a 404 page from centresource.

For you Vacation fans. Here’s a 404 page from centresource.

If you want to learn more about 404 Not Found errors, check out Google’s Webmaster Central blog.

In next week’s post, I’m going to show you a super ninja blogging trick, how to use your competitor’s broken links to build quality backlinks for your site.

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To your success.