Creating content can be a lot of fun. When you choose a topic and start to write, it can be so much fun. But there’s nothing quite like hitting publish and realizing that your content may not be so cool after all. When you’ve worked really hard on some content, finding that you just aren’t getting the traction that you want is really demotivating. But there could be a range of reasons for why that piece of content is not doing so well. Sometimes, it’s really not even the content you’ve created itself, it’s just the way that you’re going about it. Sometimes, you just need a few pointers on how to ensure that your post is as engaging as possible. But this all comes in time.

That’s the great thing about being a writer or blogger, you learn a lot along the way. And it can be incredible to create content and put it all out there, and learn what’s working for you over time. But, it’s also better to get a few tips and know what you could try. So that’s what this post is all about. When you want to make sure that you’re getting the ROI you want on all of the time you’re putting in, then you should be trying different tactics out. So take a look through the list and see which ideas could apply to you. Try them all, work through them, and see what works out best for you.

1. Improve Your Writing

First of all, you’re going to want to think about your writing style. Sometimes, it could be your actual writing that isn’t as engaging as perhaps it could be. But, of course, you may not realize this. So, one of the best things to do, to begin with, is to work on improving your writing skills regardless. If you can do this anyway, you should find that you start to feel more confident with the posts that you’re putting out.

2. Add Research & Statistics

One of the things that you could find helps you to pull together more interesting content, is if you’re able to add in more information. If you just have text, it can seem a little heavy. So why not think about breaking it up with research and statistics. When you have set figures, you should find that you’re adding a little more meat to the bone.

3. Choose Better Imagery

Next, to help to boost the overall look and feel of your content, you may want to work a little harder on the imagery. We all know that visual posts perform well, and imagery helps to illustrate what you’re doing, but you need to make sure that you’re working with strong images here. Maybe invest a little more time in finding the imagery, or sign up to stock photo platforms that have higher quality images for you to use.

4. Work In Video

From here, you should then think about using more video in your content. Video marketing can seem really hard to get started with. But all you really need is a camera and you can learn to edit online. If you want to illustrate your points a little more, and you want to be more interactive your content, video will help you. Just test it out and see if you start to get better traction – even just by pulling in other YouTube videos to begin with.

5. Ask Questions

If you’re not already asking questions in your posts, you may find that you’re missing out on a level of engagement. When you ask your readers questions, or you ask them to leave comments, you may find that you have a better chance of them actually interacting with the content you’ve produced.

6. Give Something Away

Another thing to think about is giving something away. When you’re doing rebate marketing, you are taking a risk with your ROI, but you’re also looking to draw in more custom. If you want to be able to engage your audience, offering something for free can be a way to do that. Whether this is free content in exchange for an email address, or to trial a product, you could find that it’s the hook you need to build on that relationship.


7. Create A Series

From here, you may also find that launching a series can help you. If you want to create content that will keep people engaged – and more importantly, keep them coming back – a series can do that. Whether you do three posts, or ten posts, or any other number, if they are a set of posts on one topic or a step by step series, then you will have people interested in coming back to see the next installment.

8. React To Trends

Next, a great idea that can help to make sure that your content is engaging, it’s to find trending content and make sure that you are producing something on that topic. That way, the content will be relevant to what people are searching for.

9. Interview People

You may also want to think about putting interviews on your blog too. Sometimes, informative or entertaining posts are great, but a solid interview with someone your readers care about, on a topic they want to know about, is going to be a simple but effective way to keep them entertained.

10. Always Add Value

Finally, you’re then going to want to make sure that no matter what you’re doing, or what you’re writing about, that you’re able to add value with your content. One of the reasons for why you’re not getting the traction, comments, likes, views, or overall traffic that you were hoping for, could be that you’re just churning out content that is already out there. So you need to make sure that you’re adding value and doing so much more with the content you produce so that there’s a reason for people to read it. When you get this right, you should find that you can boost your engagement levels overall.

*This is a contributed post.