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Why Is New Content Important to Your Website?

Seems like everyone has a blog these days, but for some reason, you haven’t decided to dive into the world of blogging. Is it because you don’t feel it is necessary or that it doesn’t fit your business model? Blogging is important to all online businesses.

Drive Readers to Your Site
New content drives readers to your site and helps establish your brand as an expert in your field. Create content that answers your customer’s questions and you’ll be right on track.

Build Your Email List
When a new reader comes to your blog, use a landing page or squeeze page to ask for their email address. Use the list to send out a weekly, bi-weekly, or monthly newsletter. Offer a free give away in trade for their email address.

Builds Confidence in Your Readers
Posting every week will also build confidence in your readers that you are an expert in your field. As your readers see that your site is regularly updated with great content, it will strengthen your authority as an expert. When your readers trust you, they are more likely to buy from you.

 
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